On-Demand Webinar

How to Blend Data from Salesforce, Google Analytics, and Marketo to Optimize Your Sales & Marketing Channel ROI

About The Webinar

The popularity of cloud-based SaaS applications makes it easier than ever to offload the technical burden of managing your business processes. However, calculating key business metrics often requires tremendous amounts of work to integrate data that’s spread across multiple applications and vendors.

Watch this webinar to see how you can blend data from popular SaaS applications in order to understand the performance of your marketing channels and their sources. Fivetran’s Product Marketing Director Cat Origitano talks about how to synchronize data between SaaS applications and data warehouses like Google BigQuery. AtScale’s Co-founder and Chief Strategy Officer Dave Mariani shows you how his internal team uses data models to turn this raw data into analytics-ready KPIs and business metrics.

Technical specifics for this week’s webinar:

This webinar covers blending data from Salesforce and Marketo for campaign data analytics, and Google Analytics for website traffic analytics.
In the webinar we use Google BigQuery as our cloud data warehouse and Fivetran to synchronize our data from Google Analytics and Marketo.

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January 28th, 2021

1PM ET/ 10 AM PT

Live Webinar

Cat Origitano

Product Marketing Director, Fivetran

Catlyn (Cat) Origitano is a researcher, lecturer, and industry veteran with rich experience bringing products and business strategies to life in ad tech, marketing & advertising, education, travel, B2B, SaaS. Prior to joining Fivetran, Cat led the global Product Marketing team at Sojern a leader in programmatic advertising for the travel industry. She has also supported multiple Product teams, driving globalization and localization initiatives and product launches around the world, and was a lecturer at Marquette University from which she holds a Ph.D. in Ethics & Aesthetics.

Peter Perrone

Chief Financial Officer, AtScale

Pete is the Chief Financial Officer at AtScale. Prior to AtScale, Pete was CFO at Percolate and Limelight Networks. He also spent 14 years at Goldman Sachs, where he was a Managing Director in the Principal Investment Area, investing in and working with high growth technology leaders.