On-Demand Webinar

How to Identify Your Most Valuable Customers Using Dozens of Data Sources

About The Event

Knowing who your most valuable customers (MVCs) are is one of the most effective and efficient ways to drive profitable business.

So why is this so hard to achieve? How can you solve the challenges of sharing this information throughout your organization so you can deliver experiences that drive more revenue?

Watch this webinar to learn techniques you can use to identify your most valuable customer with Jen Stirrup, Founder & CEO of Data Relish, and Dave Mariani, Co-founder & Chief Strategy Officer at AtScale.

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November 19th, 2020

8 AM PT / 11AM ET / 4PM GMT

Live Webinar

You'll learn:

What makes a customer most valuable, and what that looks like for your business
The most common problems in calculating MVC, including data consistency and granularity
How to easily define customer metrics and attributes
How you can get consistent data from multiple data sources

And then you'll be able to:

Analyze huge amounts of data at a granular level
Drill down into key metrics for MVC including purchase frequency, average order value, price sensitivity, and customer lifetime value
Create and use a common set of customer definitions and metrics across the organization, for thousands of data consumers

Who should attend:

Business Intelligence and Data & Analytics Leaders, Revenue Owners, Analysts & Forecasters, eCommerce Analytics and Revenue Owners

Speakers

Jen Stirrup

Founder & CEO, Data Relish

Jen Stirrup is an award-winning and internationally recognized business intelligence and data visualization expert, author, data strategist, and technical community advocate. She has been honored repeatedly, along with receiving peer recognition, as a Microsoft Most Valuable Professional (MVP) in SQL Server. Jen has nearly 20 years of experience in delivering business intelligence and data visualization projects for companies of various sizes across the world.